User Behavior Analytics
User Behavior Analytics/Monitoring is a kind of business monitoring and analytics concentrated on User Behavior - the way and reasons the end-user utilizing social media websites, online games, eCommerce and other online applications.
In a nutshell, user behavior is the way a user interacts with an application. To monitor it means to measure customer performance and easy to read design. So, User behavior monitoring narrows down the Business Analytics to monitoring of user behavior: website session length, clicks, bounces, navigation, conversation rates, etc.