Key Performance Indicator (KPI)

Key Performance Indicator (KPI) shows if the company achieves its goals effectively.

KPI is measurable, but different companies use different metrics and tools, depending on their business priorities, stage or market.

For a startup, KPI can be a number of new purchasers added for the past 24 hours.

For a public company, KPI could be its annual income, stock price, etc.

Even similar competing companies can use different KPI metrics because of different company strategies or management policies.