Business Model 

Business model for a startup company is a high-level plan to make the startup idea a profitable and viable business. A new startup business needs a business model to attract investments, to hire and motivate a team, etc. 

A primary startup business plan contains: 

• the description of goods and services the company offers to its customers;
• the reasons the goods or services are attractive for the company customers;
• what makes this company goods or services more attractive than goods and services of other companies;
• the sources of the startup fundings and expenses;
• marketing strategy;
• foreseen costs and revenues;
• defining opportunities for partnering.